This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more
The significant role that pharmaceutical companies played in the development and rollout of coronavirus vaccines proved to consumers worldwide that they cared more about people than profits after decades of negative press and mistrust.
Research conducted by our fellow Omnicom Group company Porter Novelli in July and August last year showed that more than one-third of all consumers globally felt the industry had done the best job of supporting coronavirus efforts compared to other...