Grow your digital dollar: How to market commerce that performs

At its core, performance marketing exists to identify a targeted group of consumers and encourage them to generate a response to help sell, cross-sell and up-sell more products.

Why it matters

According to WARC’s Marketer Toolkit 2021, 51% of their global respondents plan on increasing spends in performance marketing vs. 32% in 2020. With more marketers investing more ad dollars in performance marketing, there’s a need to understand...

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