Getting B2B video content right: Advice from LinkedIn

Mobile first, video length and “silent” films are key for B2B video engagement in Asia-Pacific, according to professional networking platform LinkedIn.

Thirteen out of every 20 people in the world – or 65% of the world’s general population – are visual learners.

For Kate Mallord, APAC content marketing manager of LinkedIn Marketing Solutions, this statistic (garnered from a Social Science Research Network study) explains why video is becoming crucial for an increasing number of B2B marketers in the region.

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