Future fit communications planning: Exploring new strategies for growth for FMCG brands

This two-part paper seeks to identify and describe the issues that Wavemaker see as having both the largest and most immediate impact on the growth of FMCG brands.

In 2019, everything is competition. Brands compete for attention with bloggers and 24-hour rolling news. They compete for shelf space with traditional manufacturers and celebrity-backed start-ups in a world where the shelf is virtual. They compete for...