From TVC to Pocket TVC: Translating TVCs into mobile video content

This article advises on how brands can adapt television commercials (TVCs) to create effective and engaging mobile content.

Growth and costs are the two biggest challenges confronting marketers today. How to reach and recruit the maximum number of consumers with the least expenditure of money, time and hassle?

Many brands direct a large part of their budget towards TVCs when planning big splash campaigns, and leave little to nothing for mobile advertising, which has been proven to complement TV campaigns with up to 60% incremental ROI.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands