- Word of mouth is the best channel for brand discovery, but search engines lead for research.
- Almost all (91%) consumers in China purchased online and offline in the last three months; however, across almost all sectors, online shopping is more likely to be used.
- When asked about reasons to shop at brick-and-mortar stores, 53% of consumers ranked physically experiencing a product as the top key motivator when compared to the convenience of shopping online....
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