Five ways Unilever is adapting in the COVID-19 era

Anna Hamill

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.

Why it matters

Unilever, as one of the world’s biggest advertisers with a huge stable of brands, is impacted by COVID-19 across multiple everyday categories including food, cleaning and personal care.

Takeaways

  • Unilever anticipates that increased uptake of e-commerce and boosted online media consumption during COVID-19 are likely to become permanent consumer behaviour changes.

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