Five mindsets for times of economic uncertainty

Laura Hurst

Analyses how the COVID-19 pandemic is impacting different categories and notes that a single category-lens is not sufficient to predict future survival.

Customer centricity
Customer experience
Marketing in a recession
Crisis management
Strategy

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

A desire for predictability in the world is part of human nature. It reduces stress, it reduces cognitive...

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