Five content and storytelling strategies for digital retail environments

With a pandemic reshaping traditional retail, brands should embrace new content strategies to tell brand stories in blended ‘phygital’ or e-commerce environments.

Globally, retail brands have faced the biggest-ever test of their omni-channel platforms due to lockdown restrictions on populations. COVID-19 has supercharged the move to online purchases, giving retail brands the increased challenge of attracting customers...

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