Why it matters
Consumers don’t want their time wasted by brands which have nothing useful to say during the pandemic. After greenwashing, coronawashing may be a genuine reputation threat.
Takeaways
- Depending on category, it may actually be better for your brand to say nothing at all about the coronavirus.
- The use of influencers to create assets is an option that can be explored.
- Looking after your own staff and those of suppliers (and telling people about it) sends a more important message than another ‘we’re here for you’ email to consumers.
In March, a new Guinness ad went viral. Replacing the...