Experiential marketing for UK shoppers in recession

Clare Dowdy

This article reports survey findings that in spite of the recession consumers, though shopping less, still engage in leisure activities that are important to them, especially in terms of experiences, self-expression and wellbeing.

Experiential marketing for UK shoppers in recession

Clare Dowdy

Some 64% of UK shoppers say they're shopping less overall, according to From Crunch to Crisis: Impacts on consumer attitudes and leisure behaviour in 2009 and beyond, a study conducted by The...

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