Estee Lauder taps ‘math and magic’ with AI ambitions

Anna Hamill

As artificial intelligence becomes more common in the marketing industry, Estée Lauder is exploring real life applications to add value to its brands and shoppers.

Estée Lauder – the company which owns beauty brands including Clinique, M.A.C and The Ordinary among many others – is doubling down on the ‘math and magic’ of creativity as it embraces the power of data and artificial intelligence to level up its consumer connections. 

“Beauty is probably the most personal of any category… and the personal is really driven by data,” said Jane Lauder, EVP – Enterprise Marketing and Chief Data Officer at The Estée Lauder Companies at the 2023 Cannes Lions International Festival of Creativity recently. 

“More and more, we can actually get insights to our customers and...

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