Eight ways brands can win consumers in Asia

Low Lai Chow

Consumers in Asia are more likely to believe brands can do good, want to prioritise ‘credible’ media, and emphasise the need for truthfulness.

Brand purpose
Consumer sentiment
Asia (general region)
Australia
Cultural influences & values
Brand trust

Global brands have the power to make things better, according to 85% of APAC consumers surveyed in McCann Worldgroup’s ‘The Truth About Global Brands 2: Powered By The Streets’ report, released recently in Singapore.

According to the report, which covers 29 countries, the APAC region’s firm belief in the power for brands to do good was surpassed only by Africa, where 89% of respondents agreed with the statement. In Europe, only 66% of respondents agreed.

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