Digital brand building: What fashion brands must know

Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way.

“The fashion industry has maintained a strong presence in print, especially in magazines such as Vogue,” observed Econsultancy APAC research analyst Jeff Rajeck, on the recent Digital Marketing in the Fashion Sector webinar.

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