Comparing Chinese and Latin American brands: Insights from BrandZ

Low Lai Chow

This article assesses the similarities and differences between the most valuable brands in China and Latin America, based on data from Millward Brown's BrandZ studies.

Comparing Chinese and Latin American brands: Insights from BrandZ

Low Lai Chow

Research firm Millward Brown recently unveiled two studies of enormous relevance to any marketer interested in understanding the global competitive landscape: one which identified...

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