Imagine luxury jewellery brand Tiffany in anything other than robin egg blue or Coke without its red or McDonald’s golden arches not being golden. Colour is a ubiquitous part of our lives and for consumers and brands alike, an incredibly important one.
Colour is a driver of brand awareness and is inextricably tied into a brands visual language. It is an identifier, the thing that becomes familiar with consumers; it’s often the thing they look for on signage, on-shelf or anywhere they have to search it out. When it comes to creating and building brands, colour is one of the...