Championing privacy in marketing: How culture change impacts strategy

Sarah Miles

ABC’s Sarah Miles looks at data and privacy in Australia and how the benefits of data ethics intersect with the priorities of an organisation to demonstrate value beyond risk mitigation.

Corporate social responsibility
Data protection & privacy
GDPR & privacy law
Using customer data
Australia
Brand trust
Strategy

This article is part of a Spotlight series on data and privacy in Australia. Read more

In 2017, the Australian Attorney-General’s department created the funkiest statutory role title I’ve come across – Privacy Champion. It’s all about creating a culture...

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