Can The Honest Ads Act save online political advertising?

The Honest Ads Act represents an attempt by US legislators to tackle some of the major shortcomings in the regulations that cover political advertising.

Recent scandals involving Facebook, Cambridge Analytica and Russian electoral interference suggest a new sheriff is needed to restore order in the Wild West of online political advertising.

The most likely candidate for this role at present is the Honest Ads Act, a bi-partisan piece of legislation unveiled in the Senate last year, and with provisions that include the following:

  • Digital platforms with over 50 million unique monthly users must build a “complete record” of advertisers that spend $500+ on political ads per year.

    Providing a digital rendering of every ad is also mandatory, alongside details of the target audience, pricing,...

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