Can psychographic targeting techniques be used ethically?

Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.

Ethical targeted advertising is all about agency, says psychologist Patrick Fagan – the agency of the consumer that is. It’s an interesting line from a man who was introduced at Nudgestock, Ogilvy’s annual behavioural science event (online, June 2020),...

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