Building a forward-thinking agency for Asia’s digital era

Four tips to build effective agency-client relationships in Asia’s digital era, including diversifying knowledge, hiring different types of thinkers, thinking ahead on brand challenges and operation efficiencies.

With Asia’s marketing landscape continuing to transform at an extraordinary pace, there’s little doubt for advertising agencies how to go about doing their work will continue to evolve as well.

According to Jane Lin-Baden, Chief Executive Officer...