Before anything, when considering putting your brand on Reddit, make sure you understand what you’re getting into.
Reddit isn’t so much a social media platform as it is a network of communities – and each community – known as a subreddit – is distinct, with shared memories, inside jokes, and unspoken rules. Before you join the conversation, make sure you understand just what those are.
The best way to get a sense of a subreddit is to spend some time in one, and from typewriters to submarines to (of course) GameStop, there’s a subreddit for everything. Study what gets...