Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
Uncharted territory
As the world stares at exponential curves and wakes up to the sheer scale of COVID-19, it can be difficult to maintain perspective, or even know what the appropriate perspective is.
Beyond the immediate crisis, the concern is that all we see ahead is a recession of a kind we haven’t previously dealt with. Recent recessions have tended to be short, sharp, shocks; limited to a region, industry or group....