Brand success in the Emerging Post-COVID World

This article looks at the challenges that brands have had to face during 2020 and provides examples of how some of them have successfully pivoted to engage with consumers during the pandemic.

UK advertising had been projected to grow by 5% but now, more than halfway through the year, it is expected to see a 16% decline. Change is, of course, the constant, but no one could have predicted the unprecedented COVID lockdown. We witnessed one extreme where essential businesses like supermarkets faced demand surges followed by crippling supply chain issues. At the other

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands