Best Practice on Baidu: A Basketball Example
Charles SoonCovario
In a recent blog post "Chinese Digital Strategy: Baidu is only the Beginning", I explained why Baidu is often the gateway to other information portals and how search marketers should strategize to take advantage of page one Baidu rankings for high volume keywords. In China, ranking your own product or brand website on page one of Baidu is still ideal. However, ranking for high volume keywords can be difficult when Baidu has a tendency to rank its own content or large information portals on page one....