Behind the importance of acquiring and retaining customers, it is important to grasp the effect of connecting products with big data

In the brand's media portfolio strategy, how to optimally allocate budgets for brand advertising and performance advertising according to short, medium and long-term needs is a question that companies must ask themselves every year. Behind this problem, there is actually a need to solve the problem of mutual promotion of corporate brand and effect, especially under the digital tide and the disappearance of traffic dividends, let online and offline marketing achieve synergy, and the closed-loop offline post-link effect conversion , Is a top priority. Among them, knowing how to use big data to achieve brand growth in new scenarios is a breakthrough.

Is the brand advertising budget more or the performance advertising budget more? This is a question every company asks itself internally every year. The market recession brought about by the epidemic and the peaking of traffic faced by Chinese market