The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. You don’t have to scour the news too hard to find reports analysing the
Avoiding the perils of greenwashing: how to make real impact on sustainability
With more brands prioritising sustainability, the practice of greenwashing – promoting ‘green’ initiatives which are more virtue signalling than impactful – is starting to be called out by consumers.
