Bot fraud levels are in decline but various threats and obstacles – from outmoded technology to the continued strength of “walled gardens” – have become firmly embedded in the digital-marketing experience, a new study has found.
The “2018–2019 Bot Baseline: Fraud in Digital Advertising” report is the latest in a series of studies produced by the Association of National Advertisers (ANA), the trade body, and White Ops, a New York-based advertising cybersecurity firm.
And it reveals that bot-fraud levels in the digital-advertising ecosystem will stand at $5.8 billion this year – an 11% decline in dollar value from 2017, and...