Are we consuming Singles’ Day or has Singles’ Day consumed us – our time, our energy, our relationships? Will the young generation only get entertainment from how they shop or what they buy? Consumerism is a controversial topic, especially in today’s...
All’s fair in love, war and shopping! Why the Tmall Singles’ Day game has no clear winner
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
