In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as “the biggest event in human history”. In this piece, we explore two critical questions: is this hyperbole, and what changes do we see ahead for the world of marketing?
Rapid change can feel brutal for those not carried along in its jetstream. This is a hard lesson we have learned as a society, time and time again. In this sense, history is cyclical and shifts continue to catch us by surprise. In 2023, anyone not accepting our privilege as witnesses to a new industrial revolution risks...