Integrating adtech and martech systems can help brands deliver exceptional customer experiences and deliver value to the business. This means the convergence of adtech and martech is no longer a choice or a competitive difference but the only way to
Adtech + martech: Enriching the customer experience
The convergence of adtech and martech can better tailor the customer experience to the individual – WARC’s Gabey Goh speaks to Oracle and Wunderman Thompson about how much of this is evident in APAC marketing.
