Few industries have been as revolutionised by digital as retail. Every week there's a new emerging trend or technology that brands can leverage to gain the upper hand. But what is real and what's just noise? To help you plan for 2018, let's debunk a few myths about what will impact retail next year.
1. Department stores won't be top of mind
Department stores are no longer top priority for Australians. Although revenue growth over 2015 and 2016 was strong for clothing (6% both years) and household goods (8% and 4% respectively), department store revenue increased only 3% and 0.5%...