2023 Consumer trends report: Featuring additional regional analysis from Europe

Explores the key issues that will influence consumer purchase decisions across brands and categories, based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies, and analysis.
  • Consumer spending is shrinking, but some categories (especially treats) still see growth.
  • European consumers are most likely to cut spend across categories; European brands must underscore value propositions most urgently.
  • The appetite for second-hand shopping and selling is increasing in Europe, as consumers there look for cost-effective options ways to shop.
  • The social commerce market is growing and changing the way consumers – especially Gen Z – discover and research products....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands