WARC Effective 100: Summary of results 2022

The world’s best companies and campaigns for effectiveness, according to the WARC Effective 100.
  • Many of the top 10 campaigns aimed not to just educate and engage but to get people to change their behaviours and participate, be it in sport, voting, trading or donating blood.
  • Anheuser-Busch InBev has had top 10 spots in the table over the last few years but ranked number one for the first time in both the Effective 100 and Creative 100.
  • McDonald’s and FP7 McCann Dubai were the top brand and agency respectively for the third year in a row; WPP and McCann Worldgroup also ranked number one for the fourth year running in their categories....

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