Retailers cite lack of standardization and “Walled-garden environment” as biggest challenges with Retail Media Network adoption

An overview of the latest trends for Retail Media Networks (RMNs) based on the Association of National Advertisers’ (ANA)'s newest report.

A Lack of standardization across platforms is seen by a majority of retailers as a significant barrier to retail media adoption, according to an Association of National Advertisers’ (ANA) recent retail media report. Among advertisers using approximately five to nine Retail Media Networks (RMNs), 57% of respondents said that this lack of standardization was a major issue. Other challenges to adoption cited included the rate of expansion as well as the timeliness of data/analytics. But the other most significant challenge cited by advertisers on the way to incorporating RMNs into ad strategy was the “walled garden environment” evident...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands