WARC DC Series on Metrics & Measurement: Understanding ACOS (Attributed Cost of Sales)

ACOS, or Attributed Cost of Sales, excludes those sales that did not come from the ad, and counts only revenue generated as a direct result of a person seeing and clicking on an ad.

What’s ACOS?

This is Attributed Cost of Sales, and it’s a way of measuring the effectiveness of pay-per-click campaigns on an e-commerce platform.

It’s similar to ROAS (Return on Advertising Spend) in some respects, but there’s an important difference:...

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