Large Australian cities dominate radio advertising expenditure, according to the latest data from WARC and the Commercial Economic Advisory Service of Australia (CEASA). Metropolitan radio has consistently accounted for over two-thirds of total adspend in Australia, reaching 68.1% of the A$1,265 million generated in 2017.
Total radio adspend showed the strongest growth between 2013 and 2016, increasing by an average of 3.7% each year. However, 2017 (+0.5%) and 2018 (+0.8%) show far slower levels of year-on-year growth. This may be short lived as growth is forecast to quicken in 2019. Radio as a share of total...