UK OOH impacts drop 89% but supermarkets stay relevant

An overview of out-of-home (OOH) impacts in the UK during the novel coronavirus (COVID-19) outbreak.

Supermarket exteriors have managed to retain relevancy in the UK out-of-home (OOH) market despite the novel coronavirus (COVID-19) outbreak, according to data from Kinetic Journeys. Device traffic around supermarket inventory has dropped by one-half (56%) compared to the pre-outbreak level.

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