Two in five consumers have a next gen TV

An overview of internet-connected TV penetration (smart TVs and connected TVs) globally.

Streaming is growing in popularity and two-fifths of online consumers now have an internet-connected TV, according to estimates from WARC Data based on data from the Reuters Institute for the Study of Journalism and YouGov.

Smart TVs – sets connected directly to the internet – are most popular, having been adopted by one in four internet users worldwide. One in five has a connected TV, with Roku the most popular device – accounting for almost one-third (31%) of viewing time.

However, additional research suggests a clear regional split in device preference for OTT content. Mobile devices...

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