The number of sponsored Instagram posts doubled in 2017

Overview of sponsored Instagram post volume by month, 2016-2017.

Influencer marketing, as measured by volume of posts (with the hashtag #ad), doubled in 2017, according to new data from Klear. A total of 1.52m posts were made in 2017, 894,000 of which were posted in July-December, compared with just 456,000 over the...

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