Spotify has edged ahead of Apple Podcasts in monthly downloads, according to data from podcast hosting company Buzzsprout.
Apple Podcasts has consistently been the most-used app in the past six months. Spotify, however, has been increasing its share of podcast downloads slowly but steadily. Spotify went from recording 15.6m downloads in October 2020, half of Apple’s 30.0m downloads, to 25.1m in March 2021, the same as Apple.
Spotify and Apple Podcasts dominate the market. Combined, they represented almost 60% of all traffic in March, equivalent to 50.0m downloads.
Additional research shows that one-third of US consumerssay...