Only 17% of CMOs collaborate with other business areas

Rob Clapp

An overview of executive collaboration with other C-suite roles.

Chief marketing officers are failing to collaborate with other business areas, according to the latest research from Deloitte. In a survey of 575 Fortune 500 executives across the C-suite, just 17% said they have worked on an initiative collaboratively with their CMO. This is the lowest level behind CEOs. Although Fortune 500 businesses are US-based, the group works globally – the list includes Apple, P&G and Walmart.

This suggests CMOs are isolated in their current role – they are both failing to collaborate and show leadershipoutside marketing and new markets. CMOs appear to agree, as only...

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