Music streaming traffic rose 20% during COVID-19 but growth has now halved

An overview of global music streaming traffic on Spotify, SoundCloud and Amazon Music during the novel coronavirus (COVID-19) outbreak.

Global music streaming traffic reached a new high during the novel coronavirus (COVID-19) outbreak, according to the latest data from SimilarWeb. However, while all three platforms saw double-digit growth in March, growth was far quicker for video streaming platforms like Disney+, Netflix and YouTube.

SoundCloud saw the biggest increase in streaming traffic, with April 6 seeing growth peak at 20.5% from the start of January. However, this increase then slowed to 6.9% by the end of May.

Spotify traffic rose 17.8% in the week of March 23 and saw this rate of growth continue until the...

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