Mobile adspend is set to top TV across key markets this year

An overview of mobile advertising spend projections across WARC's 12 key markets.

Fifty-two percent of the global population – 3.9bn people – access the internet via a mobile phone, and advertisers spent an estimated $137.9bn to reach them last year, or $35.36 per user.

Data from WARC’s 12 key markets, which between them account for...