Increased environmental concerns are driving marketers to make changes in their corporate culture and communications, according to WARC’s Marketer’s Toolkit 2020.
Of the near 800 surveyed, 84% of practitioners said that conscious consumerism and sustainability would have an impact on their marketing strategy. The idea of sustainability has been accelerated by high-profile campaigners such as Greta Thunberg and Extinction Rebellion and will continue to be a widespread trend for 2020.
Brands are reviewing a range of activities to address environmental concerns, with the majority making changes in their corporate culture and processes (57%). ...