Global smart speaker shipments reach new high of 147m

Rob Clapp

An overview of smart speaker shipments by brand between Q4 2018 and Q4 2019.

Smart speaker shipments reached 55.7m in Q4 2019, according to the latest research from Strategy Analytics. This is a new high and an increase of 44.7% from Q4 2018. Total year shipments reached a record 147m in 2019, up 70% year-on-year.

Amazon continues to lead the market, recording 15.8m shipments in Q4 2019. This is equal to an over one-quarter (28.3%) market share. Google follows closely behind with a 24.9% share (13.9m).

Baidu saw the strongest growth in Q4 2019, with shipments growing 171% to 5.9m. This allowed the company to overtake Alibaba as the third largest smart...

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