Global adspend down $63bn this year, 2021 recovery limited

An overview of forecast global advertising investment by media in 2020 and 2021.

Global advertising spend is expected to fall by 10.2% – $63.4bn – to $557.3bn this year, according to the latest WARC Data forecasts based on data from 100 markets worldwide.

This means it will take at least two years for the global ad market to fully recover – an expected 6.7% rise in 2021 will only recoup 59% of 2020's losses.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands