Over four-fifths (84%) of consumers want brands to take some form of action to support the Black Lives Matter movement, according to a survey across 18 markets from GlobalWebIndex.
Brands supporting local and national community initiatives is the action that generates the most public support – half of those surveyed said brands should be doing this to support Black Lives Matter.
Publicly showing support for the movement via social media also proves popular, with 47% of consumers wanting brands to take this step. Ensuring diversity in leadership and management teams (44%) is also favourable.
Supporting local/national community initiatives...