Digital budgets back to pre-pandemic growth

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Traditional media continue to be the hardest hit by COVID-19 as digital budgets recorded pre-pandemic levels of growth last month, according to data from WARC's latest Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the...