Consumers split on how brands should advertise during COVID-19

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.

Consumers are unsure of how brands should advertise during the novel coronavirus (COVID-19) outbreak, according to research by GlobalWebIndex. In a survey of consumers across 13 markets from the 16th to 20th of March, 37% said brands should advertise as normal. However, the same figure (36%) said they were uncertain while over one-quarter (28%) said brands need to advert

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