Consumer trust in 15 different industries to 'do what is right' has fallen between 2019 and 2020, according to the latest researchfrom PR firm and consultancy Edelman. This is according to their survey of nearly 30,000 internet users across 26 markets....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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